I see so many moms in my community talking about starting a business, and it takes me back to when I first started mine. If I could sit down with every one of you, I’d tell you what I wish I had known before jumping in—because let’s be real, there’s a lot of advice out there, and not all of it will serve you, especially as a mom.
1. Go at Your Own Pace
The online business space will have you believing that if you're not showing up three to five times a day, following every trend, and constantly chasing the algorithm, you're failing. That if you're not making money right away, you're simply not doing enough. That is a lie.
What I’ve learned is that your pace is the right pace. Not everyone runs their business the same way, and as a mom—whether you’re full-time at home or juggling a job—your day looks completely different from someone without kids. I had to stop listening to business coaches who didn’t understand that my kids come first. I wasted time and money following strategies that didn’t align with my reality.
2. Be Careful Who You Invest In
I made a lot of mistakes in my early investments. I joined programs and worked with coaches who swore they could help me, only to realize they didn’t actually have the tools or strategies I needed. Some people straight-up lied about their ability to help me, and I left those programs in the same place I started—but with less money in my pocket.
And that’s the hard part—when you’re new, you want to believe the promises people make. You want to think that if you just follow their blueprint, you’ll see success. But the truth is, no coach can guarantee your results. What I wish I had done differently? Taken my time to vet people properly. Now, I know exactly what I need in a coach, and I’ve finally found one that works for me—someone who understands my values, my lifestyle, and my business goals.
3. You Can’t Rush the Process
It takes time to grow a business, no matter what anyone tells you. I used to rely heavily on social media, thinking that if I just kept posting, the clients would come. But the strategies I used two years ago didn’t work for me. Now, I’ve refined my systems—my funnels, my lead generation—and I’ve built a more sustainable business that doesn’t leave me overwhelmed.
If you’re feeling discouraged because you’re not where you want to be yet, I want to remind you: you can’t compare your Chapter 1 to someone else’s Chapter 20. Your journey will unfold in its own time.
4. Build a Business That Works for Your Life—Not the Other Way Around
As a mom, I’ve had to be very intentional about how I structure my business. Right now, I’m not in a season where I want to travel for speaking engagements or do in-person networking events. My kids are still young, and I want to be present. So instead, I focus on things that align with my lifestyle—my podcast, collaborations, and bundles.
I had to let go of the pressure to do things the way others were doing them. My business is here to serve my family, not the other way around. If you take anything from this, let it be this: design your business around your life, not your life around your business.
5. Be Careful with Business Debt
One of the biggest mistakes I made was using credit cards to invest in my business, believing I’d see a return that never came. I put myself in debt because people sold me dreams that turned out to be lies. And I’m not alone—so many entrepreneurs are promised overnight success if they just “invest” in the right coach, program, or strategy.
This is why people are taking longer to make buying decisions now—because trust has been broken. And I get it. That’s why I’m always going to be honest with you. If you’re thinking about investing in something for your business, make sure it’s the right fit. Do your research. Ask for testimonials. And don’t let anyone pressure you into making a decision you’re not ready for.
Final Thoughts
I say all of this because I don’t want you to make the same mistakes I did. I created this post to be honest about What I Wish I Knew Before Starting My Business as a Mom. I want you to give yourself grace as you navigate this journey. Don’t rush. Don’t compare. Find a community that truly supports you and a coach who actually understands you.
And most importantly—believe in yourself.
If you have any questions, feel free to reach out. I’ll always keep it real with you.
You got this, mama.
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